Before we talk about your business, tell us who you are?
I’m a mom, wife, sister, daughter, friend. My life revolves around food; I work with our local non profit to help clients learn how to build a healthy meal and grow more confident in their cooking skills; for fun I like to read, cook, develop recipes, walk, and dance.
Now let’s talk business, what sets you apart? How did you start on your journey?
I’m not a holistic nutritionist or registered dietitian. I support these practitioners and others by helping their clients/the general public find confidence in their kitchens and learn how to meal plan for themselves.
A meal plan does no good if you don’t use it; I help people learn how to make it happen in their own lives regardless of past failures.
I started because I became a mom and the overwhelm of learning how to be a mom while still feeding myself and my husband was the hardest struggle I’d ever encountered. And once my son hit solids and was massively picky, I had to learn how to integrate that into our meal planning and healthy eating strategies. That continues today into how I help clients cope with their own meal planning and healthy eating strategies.
What advice do you have for moms who want to start a business?
- Be passionate about what you do and why you do it, because there will be plenty of days where you second guess yourself and those are the days you will need that passion to keep you going.
- Don't be afraid to niche down. It's scary to feel like you are limiting yourself, but you have to in order to set yourself apart and meet those clients that need you.
- Include your kids and spouse if you can. It takes a lot of time to be a business owner, if you're doing it right- and finding ways for your family to help will give them pride of partnership and cause less friction in the long run.
just for fun
Did you make a New Year’s resolution? If yes, what is it? If no, why?
No, not really- I feel like I’m constantly tweaking and adjusting my life to make it more in line with who I want to be, and one big resolution that is harder to make happen feels like setting myself up to fail.
For example, a daily gym visit would be harder to maintain than increasing the number of times I walk up and down the stairs in a day and increasing how much water I drink.
